Social media is an umbrella term that defines online technology and practices used to share
opinion, insights, experience and perspectives. Social media are low cost marketing tools …

Social media holds considerable potential for health promotion and other health intervention
activities, as it addresses some of the limitations in traditional health communication by …

Purpose The purpose of this paper is to outline and discuss the opportunities and
challenges of using social media in medical and health care. Design/methodology/approach …

Social media has become integral to our daily lives and has transformed how people
communicate and share information. It has also emerged as a powerful tool in health …

Social media is online sources that facilitate individuals‟ engagement with different types of
content exchange, easy access to information and reach the public. Almost 24 Million social …

Establishing a social media presence has never been more important for the healthcare
industry. With patients going online to discuss their health and research their conditions, it is …

The purpose of this review paper is to explore the impacts of social media on healthcare
organizations, clinicians, and patients. This study found that healthcare organizations …

Background As the world continues to advance technologically, social media (SM) is
becoming an essential part of billions of people's lives worldwide and is affecting almost …

Social media is a group of Internet-based applications that allows individuals to create,
collaborate, and share content with one another. Practitioners can realize social media's …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …