Growth in online marketing has been unprecedented, and mainstream shopping is shifting
from traditional stores to online shopping channels. However, many aspects of online …

With the exponential growth of mobile smartphones, shopping through them has received
considerable attention from online retailers, who wish to offer an interactive and …

While attitude and gender are important factors that affect online shopping behavior, toward
online shopping attitude remains a poor understood construct. Moreover, very few studies, if …

Purpose–The purpose of this paper is to investigate how employing human brands affects
consumers' decision quality in an online shopping environment by analysing visual attention …

In this study, an eye-tracking experiment was conducted on an actual website to explore
information acquisition, emotion experience and behaviour intention on two information …

A market research company (Nielsen) reported that consumers in the Asia-Pacific region
have become the most active group in online shopping. Focusing on augmented reality …

Shopping orientations are psychographic measures that have been used to discern
consumers' preferences for shopping media. In this study, shopping orientations and their …

Purpose The purpose of this paper is to examine how informativeness and entertainment,
two important online store characteristics, influence consumers' approach behaviors. The …

This study investigated the impact of online product reviews on consumers purchasing
decisions by using eye-tracking. The research methodology involved (i) development of a …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …