Role of metaverse in the fourth industrial revolution for providing customer experiences

TG Vasista, AMA Zamil - How the Metaverse Will Reshape Business and …, 2023 - Springer
The ongoing digital revolution is poised to bring many changes to the culture, society, and
economies of nations to elevate human standards by providing advanced digital products …

[PDF][PDF] Revamping the marketing world with metaverse–The future of marketing

M Khatri - International Journal of Computer Applications, 2022 - researchgate.net
The contemporary world is witnessing a rapid surge in technological adaption and
integration. The internet and digital innovations have paved the way for more flexible …

The essential factor of metaverse for business based on 7 layers of metaverse–systematic literature review

KD Setiawan, A Anthony - 2022 international conference on …, 2022 - ieeexplore.ieee.org
Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

Potential and challenges of the Metaverse on future businesses

DFIPM Japar, M Anshari - … applications for new business models and …, 2023 - igi-global.com
The term metaverse refers to a virtual environment that exists beyond the physical world we
live in but, at the same time, is similar to the real world. This chapter intends to investigate …

Customer behaviors toward Metaverse/Metaverse as a stimulus for customer experience: implications for Marketing

TLH Dinh - 2023 - dspace.unive.it
The concept of Metaverse has been developing crazily since the hit of Pandemic 2020.
Metaverse is known as a network of 3D virtual worlds focused on social connection. As has …

Metaverse for Enhancing Customer Loyalty: Effective Strategies to Improve Customer Relationship, Service, Engagement, Satisfaction, and Experience

N Rane, S Choudhary, J Rane - Service, Engagement, Satisfaction …, 2023 - papers.ssrn.com
In the dynamic realm of digital technology, the Metaverse has emerged as a revolutionary
platform with vast potential for businesses aiming to strengthen customer loyalty. This study …

[PDF][PDF] Exploring metaverse: A virtual ecosystem from management perspective

MK Mohanty, AK Mohapatra, PK Samanta… - Journal of …, 2022 - researchgate.net
An interconnected digital ecosystem, seamlessly blending the virtual and physical worlds, is
termed as 'metaverse'. The metaverse offers unlimited virtual space to participants such as …

Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

A Koohang, JH Nord, KB Ooi, GWH Tan… - Journal of Computer …, 2023 - Taylor & Francis
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

Building capabilities and workforce for metaverse-driven retail formats

R Singha, S Singha - Creator's Economy in Metaverse Platforms …, 2024 - igi-global.com
The metaverse, a breakthrough virtual reality environment, offers boundless retail potential.
Metaverse-driven retail needs a good strategy to succeed in a time of changing consumer …

[HTML][HTML] Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda

AK Kar, PS Varsha - International Journal of Information Management Data …, 2023 - Elsevier
The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …