Basic cognitive research can help to explain our response to wine, and the myriad factors
that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our …

Over recent decades, cognitive psychology has made a significant contribution to our
understanding of wine-tasting phenomena. At the most fundamental level the discipline's …

A growing body of scientific evidence now shows that what people taste when evaluating a
wine, and how much they enjoy the experience, can be influenced by the music that …

A growing body of evidence, both anecdotal and scientifically rigorous, now points to the fact
that what people taste when evaluating a wine, not to mention how much they enjoy the …

The mental processes that enable a wine connoisseur to identify a favourite vintage have
received little systematic study. Two experiments explored wine expertise by investigating …

It is relatively common in empirical academic research to use samples of students, or nearby
institute or campus-related respondents. Results obtained in this way are often assumed to …

The existing multisensory literature suggests that the combination of the different human
senses in a controlled fashion during food/drink experiences can provide more enjoyment to …

People from different cultures or geographical regions vary significantly in terms of their food
and beverage consumption patterns, preferences, and purchase choices. Recent decades …

Background Wine flavour has been methodically studied since the beginning of sensory
research, with various purposes relating to product quality and consumer preferences …

Research concerning cross‐modal influences on perception has neglected auditory
influences on perceptions of non‐auditory objects, although a small number of studies …