Purpose The purpose of the current research is to investigate the relationship between
marketing capabilities and marketing innovation toward the sustainable competitive …

Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

This study aims to determine the role of innovative capabilities as a mediator in analyzing
entrepreneurial marketing's effect on sustainable competitive advantage in food and …

Entrepreneurial marketing practices and competitive advantage of small and medium size
enterprises in Enugu State was studied to examine the effect of entrepreneurial marketing …

This paper aims to review the current literature on entrepreneurial marketing and business
sustainability while explaining various scholars' views on the relationships between these …

This article builds on the dynamic capability view of the firm in order to examine the role of
marketing innovation in the relationship between entrepreneurial orientation and …

Abstract The Corona Virus, or COVID-19, has become one of the world's issues, not only
affecting health but also the Indonesian economy. One of the sectors that has been impacted …

Purpose This study aimed to examine and explain the role of knowledge sharing in shaping
innovation culture to improve business performance and build sustainable competitive …

In the contemporary business environment small technology-based firms (TBFs) are
continuously facing numerous risks such as fluid firm and industry boundaries, a managerial …

The aim of this study was to determine whether the innovativeness variable can mediate the
influence between market orientation and marketing performance in the culinary industry in …