Organisations are becoming increasingly reliant on social media for realising effective public
engagement strategies, as well as managing branding and reputation. Nonetheless …

This research sought to explore the implications of social media for organisations' business
functions, to help inform organisational approaches to challenges presented by social …

The use of social media has grown exponentially. There is now a 1.5 billion-strong user
force, potentially offering an economic value of more than $900 billion. Yet the …

Purpose This chapter examines the use of social media within organizations in order to
engage with both current and potential future employees. Design/methodology/approach It …

This paper examines ethical implications in the use of social media by professional
communicators. Using its research into the experiences of New Zealand practitioners, it …

Organizations from government departments and corporations to small businesses are
increasingly adopting social media for strategic corporate and organizational …

Organisations increasingly seek to explore the new opportunities that social media offers in
terms of engaging with customers, users, and partners. So far, academic research on …

Purpose The aim of the study was to identify the extent to which social media are perceived
by local government communicators as an opportunity to facilitate dialogue with …

Purpose–The purpose of this paper is to contribute to emerging theory about the role of
authenticity in social media use through discussion of a not‐for‐profit organisation's …

Corporate blogs and microblogs are social media channels created by and on behalf of
organisations. Social media channels are designed to be collaborative, dialogic and …