Y Shi, T Wang - Journal of Media Economics, 2019 - Taylor & Francis
Television advertising effectiveness constitutes a key marketing issue. Advertisers rely on program TV ratings to determine advertisement placement because consumers' decisions to …
Predicting the box office profits of a movie prior to its world wide release are a significant but also an exigent problem that needs a advanced of Intelligence. Currently, social media has …
S Zhang, H Liu, L Mei, J He, X Du - Applied Intelligence, 2022 - Springer
Recently, live streaming services attract millions of users' participation and billions of capital investment. In each prevailing live streaming platform, there are thousands of anchors who …
ML Wayne - Television by Stream: Essays on Marketing, Content …, 2023 - books.google.com
Methods To understand the industrial discourses related to proprietary streaming audience data, this research examines a variety of publicly available secondary data from sources …
M Vitelli - web. stanford. edu/class/cs224w/proУectsИ2015 … - snap.stanford.edu
Predicting Box Office Revenue for Movies Page 1 Predicting Box Office Revenue for Movies Matt Vitelli mvitelli@stanford.edu Abstract—This project analyzes the use of features extracted …
In 2019, an estimated five hundred thirty-two scripted, and actively produced, television shows were on all television distribution platforms in the United States. This number is …
R Cooper, T Tang - Journal of Broadcasting & Electronic Media, 2009 - Taylor & Francis
Scholars have long advocated empirical integration of active-audience and structural theories to best explain audience exposure to television. This study incorporated both uses …