The application of the metaverse as a technology to support life is a hot topic these days.
This systematic literature review analyzes how the metaverse is used to support business …

Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

The Metaverse has changed the way consumers interact with brands and products.
Therefore, writing about the marketing metaverse can help companies understand changes …

Interest in the Metaverse has recently surged due to the transformational opportunities and
experiences that it offers to customers and businesses across the globe. However, the extant …

The contemporary world is witnessing a rapid surge in technological adaption and
integration. The internet and digital innovations have paved the way for more flexible …

Metaverse is going to change the landscape in every field, sector, and business. This
chapter aims to explore the role of marketing in the metaverse focusing on each sector and …

The metaverse has increasingly attracted the attention of academics and practitioners, who
attempt to better understand its theoretical foundations and business application areas. This …

Purpose This study aims to present and explain the concept of Metaverse, which will
revolutionize nearly every industry and can be regarded as the 3D version of the internet …

This study aims to identify the main applications of metaverse in business based on scientific
publications. More specifically, the chapter aims to identify conceptual frameworks used in …

The application of the metaverse in business can be seen as an emerging application of
media in communication technology especially marketing via new media technology, such …