The usefulness of social media has soared in recent times as a platform that has
empowered customers in defining firms, their brands, products, and services through …

Social media has become a necessity in today's information marketplace, so business
executives can no longer ignore it. Many executives today are now more interested in how to …

Social media provides companies innovative ways to market their products and services to
their customers. The social media tools, such as Facebook, provides new ways to reach …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

Businesses are growing rapidly. They are using different strategies to connect customers. In
this process, marketing is the most important thing. Most people use social media, and it has …

Abstract Facebook, Twitter and YouTube: to some people these are just social networking
sites used by college students with more empty calories than real content. Known …

The importance of social media in business is growing at warp speed. With more and more
people joining social media sites and using them regularly/efficiently, the social media …

Social media has turned out to be pervasive and most imperative for social systems
administration, content sharing and internet getting to. Because of its dependability …

Social media is changing consumer behavior and workplace expectations. The important
role of social media is to quickly discover trends, extract structured insights to the …