With the development of science and technology, big data, as the most important information
carrier for R&D in high-tech era, has obviously become the latest research and development …

In today's society, with the rapid development of Internet technology, we are faced with a
veritable avalanche of different data. This effectively symbolizes the advent of the big data …

The world information is measured in Exabyte as of 2012. This information is the biggest
asset for any kind of marketing activity in the organization. The diverse information is …

Big Data represents the greatest game-changing chance and change in outlook for
marketing since the creation of the telephone or the Web going standard. Big Data alludes to …

When firms develop into a certain stage of life cycle, the growth cost and difficulty of
business value will increase. In this case, what means to further enhance the business value …

One of the most important consequences of the fourth industrial revolution is the
digitalization of the business environment and the expansion of data-driven marketing. The …

With the advent of the big data era, the application of big data has become more and more
common and mature, gradually changing social production and lifestyle, and also has a …

Data is increasingly being created, stored, analyzed, and applied. Big Data is becoming an
everyday phrase that appears in popular media and people's daily conversations. This …

Recently, big data have been studied ways to use in various fields. Big data refers to huge
amounts of data that could not be addressed by conventional methods. Big data has …

This paper focuses on the leading trends in marketing research in the digitalised and
globalised world. Specifically, it tackles the issue of Big Data and explores the ways how it is …