[PDF][PDF] Social media–history and components

K Sajithra, R Patil - Journal of Business and Management, 2013 - academia.edu
Social Media is an extension and explosion of traditional word of mouth networks. Word of
mouth has always been the most effective and trust worthy means of disseminating …

The history of social media and its impact on business

S Edosomwan, SK Prakasan… - Journal of Applied …, 2011 - search.proquest.com
Social media is a phenomenon that has transformed the interaction and communication of
individuals throughout the world. However, social media is not a new concept-it has been …

Use of social media by companies to reach their customers.

S Bhanot - SIES Journal of Management, 2012 - search.ebscohost.com
Abstract Facebook, Twitter and YouTube: to some people these are just social networking
sites used by college students with more empty calories than real content. Known …

Social media: back to the roots and back to the future

AM Kaplan, M Haenlein - Journal of systems and information …, 2012 - emerald.com
This viewpoint provides insights to anyone who is interested in researching consumer use of
social media or using social media in a managerial context. It will be particularly helpful to …

[图书][B] Social media playbook for business: Reaching your online community with Twitter, Facebook, Linkedin, and more

T Funk - 2011 - books.google.com
This practical guide can help any business or organization make sense of the social media
buzz and build a successful online community. Social media can be an incredibly powerful …

Social media and business: We've been asking the wrong question

M Arnaboldi, JF Coget - Organizational Dynamics, 2016 - Elsevier
Social media is a revolution. It is, nevertheless, misunderstood. It is quietly changing the
world more deeply than we realize. Think of the Arab Spring. Populations from countries …

[PDF][PDF] Social media marketing

M Saravanakumar, T SuganthaLakshmi - Life science journal, 2012 - lifesciencesite.com
During different time era's different methods of communications has developed and changed
the day by day life. Social media has become the method of statement in the 21't century …

Be where the conversations are: The critical importance of social media

P Bradley - Business Information Review, 2010 - journals.sagepub.com
Your personal or organizational website is no longer the single source of information
available online. It is now vital that we pay attention to the increasing availability and use of …

Social media, the digital revolution, and the business of media

AM Kaplan - International Journal on Media Management, 2015 - Taylor & Francis
Social media, defined as “a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0 and that allow the creation and exchange of user …

[引用][C] Social media marketing: successful case studies of businesses using Facebook and Youtube with an in-depth look into the business use of Twitter

M Coon - Unpublished term project, Stanford University, 2010