This paper maps and describes the current and potential relationship between two different
scientific branches of marketing science and computer science. It examines the interaction of …

This paper describes the current and potential relationship between digital marketing and
artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) …

The use of cutting-edge technologies in the market is actively drawing the attention of
marketing scholars because of its huge advantages in business such as sustainable …

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors,
with digital marketing being a prominent beneficiary. As AI technologies continue to …

Purpose: This study will investigate the implications and impact of artificial intelligence in
digital media, focusing on social media marketing. Theoretical Framework: The authors …

Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and
smart applications, designed to understand consumer behaviour, needs, and preferences in …

This study aims to investigate the correlation between Artificial Intelligence and digital
Marketing Business and to identify the most important applications of artificial Intelligence …

Migratory movements and tourism in general, together with the improvement of new
technologies, have meant an increase in terms of accessibility and ease of information …

Information technology and its implications have shown significant developments in the last
decades. The internet revolution and digital marketing have created a shrinking force on …

Purpose The purpose of this paper is to explore the various application of artificial
intelligence (AI) to social media and digital advertising professionals and agencies to …