The proposed research work develops a system focused on business opportunities to
enhance market returns and improve marketing strategies and new strategies by identifying …

Market basket analysis is one of the important method generally used in data mining. It
analyzes customer purchasing behavior. It is a process to find relationship or association …

This research analyses the effect of numerous factors that allow E-commerce platforms to
obtain previous knowledge about customer purchase tendencies. This research improves …

The retail business grows steadily year after year andemploys an abounding amounts of
people globally, especially with the soaring popularity of online shopping. The competitive …

This research study aims to utilize predictive modelling and data mining to develop market
and customer segments for effective marketing strategies. Market segmentation recognizes …

Currently, various aspects of the Retail Industry are facilitated by Machine Learning. Using
artificial intelligence (AI) and machine learning (ML), the retail industry benefits from several …

Market basket analysis is the search for data that contain customer purchasing items. Market
basket analysis is a process of showing the correlation between the data with respect to …

In today's data-driven business world, it is essential for companies trying to gain a
competitive edge to understand customer behavior. Customer analysis and segmentation …

In today's competitive market, it's critical to comprehend customer behavior and categorize
customers according to their demographics and purchasing habits. This is an important part …

Abstract Market Basket Analysis is a data mining technique that is used to determine which
products a customer will buy simultaneously by analyzing a list of customer transactions. By …