Due to the tough competition in the banking industry in Jordan, it is very necessary for
financial institutions to build and maintain a strong relationship with the customers in order to …

This paper examined the impact of customer relationship management (CRM) elements on
customer satisfaction and loyalty. CRM is one of the critical strategies that can be employed …

Abstract The Customer Relationship Management (CRM) is the highly valued in market for
existing and current customers. In this research we explore the effect of CRM on factors such …

The main objective of this paper is to test the linkages among customer relationship
management (CRM) practices and organizational performance in Palestinian banking …

Definitely, the world is becoming chaotic and affects all aspects of life. One of these is
customers who become more severe in their needs, expectations, desires, and preferences …

This paper presents customer relationship management (CRM) components as applied on
the Egyptian Commercial Banks, examined from the bankers' point of view. Then, it intends …

Due to the rapid expansion in banks and the severe competition for customers' retention,
banks have started using various marketing strategies to achieve their objectives. Customer …

The relationship between customer satisfaction and customer relationship management system;
a case study of Ghavamin Bank | Emerald Insight Books and journals Case studies Expert …

Purpose–In the centre of marketing activities today is the service quality. For the banks to be
successful in the intensively competitive environment, they are bound to attach importance …

In a highly competitive market, companies need to maintain positive relationship with their
customer. A good CRM (customer relationship management) program that helps company in …