Retail financial services in all markets, including emerging markets, are undergoing major
transformation that is driven by change, deregulation and customer sophistication. Customer …

Customer Relationship Management (CRM) is the strongest and the most efficient approach
in maintaining and creating close relationships with customers in the service sectors …

The aim of this paper is to develop a reliable and valid CRM (Customer relationship
management) scale specifically catering to Indian banking sector. An exhaustive review of …

Problem statement: There is much research on this subject, but none of them is about the
use of customer relationship management for boosting the bank customer satisfaction. While …

Today, banks are facing an aggressive competition and they have to make efforts to survive
in a competitive and uncertain market place. Banks have realised that managing customer …

Purpose: This paper aims to examine the interaction effect of customers relationship
management (CRM) on the competitive advantage (CA) of small and medium-scale …