Purpose The purpose of this paper is to discuss the application of artificial intelligence (AI) in
banking sector, its impact on banks employees and consumer behavior alike when buying …

Purpose This study aims to understand the importance and challenges of adopting artificial
intelligence (AI) in the banking industry in Malaysia and examine the factors that are …

Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …

The primary aim of this systematic literature review (SLR) was to identify, assess and
synthesize the extant evidence about the opportunities and challenges concerning the use …

This study provides a holistic and systematic review of the literature on the utilization of
artificial intelligence (AI) in the banking sector since 2005. In this study, the authors …

The present article highlights the significance of what and how artificial intelligence (AI) and
its applications enhance the customer experience by elevating the quality of the service …

The simulation of human intelligence in machines, called Artificial intelligence, has risen,
and plays an important role in the new banking era. The present study aims to discuss the …

The main aim of the study is to examine the role of artificial intelligence (AI) on Enhancing
Customer Experience in Palestine through different industries, such as banks and …

Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …

The aim of this research is to understand better the Use-cases of Artificial Intelligence (AI) in
the Insurance Sector. Particularly, we want to explore the scope and market penetration of AI …