The digital environment in which the interests of communicating and promoting brands is
manifested, in a growing extent, exerts its influence on dynamic economic sectors, changing …

The growth in use of the Internet, primarily in developed countries, and thereafter throughout
the world, has mud to a new form of communication between businesses and consumers …

Brand communities have the potential to increase the loyalty of those consumers who are
members, to generate oppositional loyalty towards the brands of competitors and also to …

Digital Marketing have revolutionized the way companies communicate and interact with
their publics, in particularly in the Fashion Business. The use of digital communication on a …

No matter what field of activity a company belongs to, its task is always to be at the same
place where its consumers are. Among other places, consumers can be nowadays found …

The main purpose of our study is to determine the effects of digital marketing on the
recognition of brands. For this purpose, an interview was done with 10 managers …

In the contemporary economic environment one of the fastest growing areas is the
development of information and communication technologies. Implications of this process …

Digital Marketing have revolutionized the way companies communicate and interact with
their publics, in particularly in the Fashion Business. The use of digital communication on a …

More and more, marketing experts and management representatives of internationally
renowned companies state, on various occasions, that the technologies used in production …

Until now, digital marketing has been taking an increasingly large part in overall marketing
due to its simplicity and greater accessibility. The main factor in the growth of the …