Introduction: The use of digital marketing as a communication and sales channel has led to
the need and use of customer relationship management (CRM) systems based on artificial …

Introduction: The use of digital marketing as a communication and sales channel has led to
the need and use of customer relationship management (CRM) systems based on artificial …

The purpose of the thesis was to develop a digital marketing plan for the case company in
B2B context. The objective was to discover what digital marketing tools or a combination of …

This research aims to design an integrated model for digital marketing based on marketing
intelligence and validate the model in the ISACO Company. The research uses a mixed …

Digital marketing for B2B organizations: structured literature review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Due to the spread of activities in the virtual world and on the Internet, the marketing and
advertising method has completely changed and is moving from traditional marketing to …

Digital marketing activities adoption have been revolutionizing the way companies sell their
products and services as well as the way they communicate with customers. Several studies …

The purpose of this study is to examine the existing literature on the usage of digital
marketing in a business-to-business (B2B) setting. It highlights gaps in current research …

Purpose The paper aims to clarify the validity of the digital marketing model for software IT
professionals. It proposes a model of buying behavior practices followed in digital era and …

Romania's digital infrastructure makes it an attractive place to start a tech business fertile
according to Quartz, but its pool of talented product developers need sales and marketing …