The use of artificial intelligence has become an essential part of decision-making, the wealth
of data collection and data analysis enables drawing targeted audience and setting …

The study investigates the evolving relationship between marketing and artificial intelligence
(AI) in the digital age, examining how marketers' roles are changing and the profound impact …

This article explores the role of Artificial Intelligence (AI) in digital marketing and how it can
revolutionize the industry in the future. The rapid advancement of AI technology has …

Technological advancements have made the most disruptive change in marketing and
consumer behavior in the last few decades. The history of change suggests that technology …

Present trends in business are very vibrant, evolving day by day. Such innovations can be
seen in each and every domain of the business. The marketing sector has also not been left …

This paper critically examines the influence of digital transformation on contemporary
marketing management strategies. The burgeoning digital era of the 21st century demands …

The purpose of the current study paper is to provide a review of earlier studies that have
examined the crucial role of artificial intelligence (AI) in digital marketing. AI has become a …

This research explores the opportunities and challenges of artificial intelligence (AI) to
improve technologies used in digital marketing. It aims to understand the impact of AI tools …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

Information technology and its implications have shown significant developments in the last
decades. The internet revolution and digital marketing have created a shrinking force on …