Harriet Martineau's observation, made in 1837, that “the worship of Opinion is, at this day,
the established religion of the United States,” could easily have been asserted today …

An eminent social psychologist assesses past and potential contributions of psychology to
an understanding of public opinion, and emphasizes the need for psychologists to join …

Both the measurement and scholarly study of public opinion have a long history. Almost two
centuries have passed since the publication of the first public opinion poll: the Harrisburg …

This book is about political psychology. In it I have attempted to apply theories and research
from various areas within psychology, primarily social psychology, to the analysis of why …

The flowering of opinion and symbol research within the last decade has raised the
following problem in political psychology: What are the effects of the publication of poll …

It is gratifying to be able to present to students of political behavior the approach that my
colleagues, Jerome Bruner and Robert White, and I worked out for the study of “Opinions …

In recent years, public opinion polls have become an important phenomenon in American
public life. Condemned by some, praised by others, they are now a focus of interest and of …

How do citizens come to have opinions on things political? The information-processing or
cognitive model of public opinion views citizens as individual information processors within …

The term" public opinion" connotes both a phenomenon of mass political behavior and a
field of study with both scholarly and applied aspects. This chapter will attempt to summarize …

Reviews literature on a variety of political topics: the competence of citizens; the ingredients
of opinion; the power of social context and political discussion; and the translation of public …