Today's dynamic marketing environment encompasses a world of stiff competition and
sophisticated demand, hence quality is a pre requisite for survival. In case of services …

Quality refers to the closeness of an actual outcome to the expected outcome by the
observer. In view of the changing scenario of customer needs, lifestyles and technological …

In today's highly competitive environment, hospitals are increasingly realizing the need to
focus on service quality as a measure to improve their competitive position. Customer based …

The quality of service and customer satisfaction are the two most important concepts, which
companies need to understand in order to remain competitive in the market. Service quality …

Applying marketing in health care services is presently an essential element for every
manager or policy maker. In order to be successful, a health care organization has to identify …

The Indian healthcare industry has been growing at a tremendous pace and contributing a
great deal towards the employment and revenue generation for the country. Recently …

Healthcare is a highly competitive global industry. People accept to travel to remote parts of
the world in order to receive the service quality they hope for. Patients usually prefer to go to …

Purpose–Although quality orientation is one of the main priorities of any progressive
organization, quality evaluation in organizations providing services such as hospitals is one …

Purpose–This paper attempts to explore the concept of service quality in a health care
setting. Design/methodology/approach–This paper probes the definition of service quality …

Measuring and evaluating the satisfaction level of the individuals who benefit from
healthcare services is very important and may assist improving healthcare service quality …