There are some studies that explored the effect of social media on marketing and consumer
buying behavior and there is still a need to further understand this effect. However, this study …

This paper aims to investigate the impact of social media on consumer buying behavior. The
primary purpose of this research is to identify the effect of social media on consumer buying …

Business organizations are continually searching for new ways to reach out to their
consumers. Before, television, radio, and print are usually used by businesses to advertise …

The study aims to explain how the influence of Social Media is reflected on consumers'
purchasing decisionmaking process and if this influence differs at the various stages of this …

Purpose: This study investigates the impact of social media advertising on customer
behavior; specifically its impact on customer decision-making through social proof, customer …

The purpose of this study is to investigate the impact of e-marketing in the context of
consumers in Riyadh City, Saudi Arabia. The research methodology is of quantitative type …

The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

The main purpose of the current research was to find out the impact of social media
marketing on the purchase intention of the customers. The study was conducted in Saudi …

Consumers began using more online sources today, thanks to the rapid development of
technology and communication channels. The most important of these tools are social …

This paper is focusing on the attitude of Georgian consumers toward social media, influence
of social media on consumer buying behavior. The purpose of this paper is to explore the …