Purpose Hotel industry is witnessing a radical change as a result of technology interaction
such as artificial intelligence (AI) in service tasks. As a result of this transformation, the …

With the advancement of ICT, the tourism industry has undergone a digital transformation
where management, marketing, and communication are largely using web based …

This chapter examines the effect of the Regenerative Tourism Movement on the global
industry and the role of Artificial Intelligence (AI) in driving sustainability and innovation. The …

Purpose This study reviews existing research and current applications of artificial
intelligence (AI) in the hospitality and tourism industry. It further proposes a new evaluation …

The hospitality industry in Indonesia, known for its cultural richness and natural beauty, has
experienced significant growth in recent years, attracting both domestic and international …

The pioneers of AI in the hotels when adoption artificial intelligence techniques, they will
face different reaction concerns and questions from employees about this innovative artificial …

Purpose This study aims to investigate the customers' behavioral intention and actual usage
(AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by …

India is embracing 'smart tourism'by leveraging technologies like Internet of Things (IoT),
artificial intelligence (AI), big data analytics, mobile apps and augmented reality (AR) to …

Artificial intelligence (AI) is currently present in almost every area of travel and tourism,
appearing in different types of applications such as personalization and recommender …

Purpose Technological innovation has been changing the tourism industry precipitously and
making the holiday experience more enjoyable and easier than before. The purpose of this …