Despite their enormous success the motivation behind user participation in Online Social
Networks is still little understood. This study explores a variety of possible incentives and …

With the proliferation of online social networks, there has been a growing interest in
understanding why people come and use this new type of communication platform. In this …

Purpose–Building upon studies of social psychology and information system literature, this
study aims to propose and empirically test a research model that incorporates interpersonal …

Social network sites (SNS) have become increasingly popular in the past few years
benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption …

Despite the recent popularity of online social networks, there are few available studies that
explain the differences between real life and internet social networks. Authoritative …

The well-being and development of people are undoubtedly tied to their social networks.
Interpersonal communication research has taught us that online contacts can be an …

Purpose–The purpose of this study is to investigate users' underlying motivations for
engaging in social networking through online social networking services (SNS) compared …

With the proliferation of online social networks, understanding how and why individuals
adopt and use these networks can help managers and marketers to design better methods …

Social network sites count millions of members these days. For a growing number of Internet
users, maintaining a profile on a social network site is part of their everyday life today. The …

One of the recent popular social media platforms is the social networking site (SNS). Thus
far, few previous studies have empirically investigated people's motivations for SNS usage …