The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

The report evaluates the present position of the 4Ps Marketing Mix framework as the
prevailing marketing management paradigm and analyzes market trends. The future of the …

The history of the marketing mix constrũct is largely unknown to many people in marketing.
This papertracesthe history of the emergence of the marketing mix construct, known today as …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …

The generalized objective of this research paper is to critical evaluation of marketing mix in
context of 21st contrary applies particularly to the marketing perspective. This research …

The contemporary marketer is a mixer of ingredients one who blends some variables to offer
customer satisfaction in an environmentally friendly way. These variables, traditionally …

As the global marketplace has become a reality, the need to expand the traditional
marketing concept has become apparent. A supporting infrastructure, the marketing support …

Marketing mix is the most fundamental concept of marketing which is a set of controllable
marketing tools that a company uses to create a desired response in the targeted market …

Since the introduction of the 4P concept by E. Jerome McCarthy in 1960, research in the
field of marketing mix has undergone a dramatic change. The 4P concept, consisting of …