Social media analytics is a nascent and emerging discipline that can help organizations
formulate and implement measurement techniques for deriving insights from social media …

Social media analytics is an emerging discipline that involves collecting data and
information from social media sites and formulate measurement techniques for deriving …

This article provides an overview of social media analytics for managers that seek to utilize
the practice for social media intelligence. Currently, managers are challenged to analyze an …

This article is intended to serve as a primer of social media analytics. The paper explores
different dimensions of social media analytics by drawing on a review of the literature …

This book shows you how to use social media analytics to optimize your business
performance. The tools discussed will prepare you to create and implement an effective …

Evidently, online voice of customers (VoC) expressed in social media has emerged as
quality data for researchers who are willing to conduct customer-driven business …

As a result of the availability of web-based application programming interfaces (APIs) for
social networking sites, the study of social media has become a major research and …

Social media data are becoming increasingly critical for businesses to capture, analyse, and
utilise in a timely manner. However, the unstructured and distributed nature and volume of …

A substantial portion of internet usage today involves social media applications. Aside from
personal use, given the vast amount of content stored, and rapid diffusion of information, in …

Transform Raw Social Media Data into Real Competitive Advantage There's real competitive
advantage buried in today's deluge of social media data. If you know how to analyze it, you …