In this paper we use a mixed-methods engineering approach to analyze how traditional
retailers can use mobile commerce services to enable data-driven marketing and thus …

In this research, we build a prediction model of movie box office revenue by empirically
exploring its intricate relationships with user-generated content (UGC) as well as marketer …

We study the roles of value congruence and trust in increasing online shoppers' intention to
purchase goods and their reservation prices for these goods. Hypotheses are developed …

Bullet screen as a type of real-time reviews published by viewers is an important unique
feature in live streaming commerce. However, it is unclear whether and how bullet screen …

We estimate the causal effects of different targeted email promotions on the opening and
purchase decisions of the consumers who receive them. To do so, we synthesize and …

Daily deal websites help small local merchants to attract new consumers. A strategy adopted
by some websites is to continually track and display the number of deals sold by a merchant …

Person-specific pricing had until recently rarely been observed. The reason, that reservation
values were unobtainable, may no longer be true now that massive datasets tracking …

Platform-based business models have become such an essential pillar of today's economy
that the term 'sharing economy'is now frequently used to describe the new status quo. The …

The prevalence of online platforms opens new doors to traditional businesses for customer
reach and revenue growth. This research investigates platform competition in a setting in …

The authors empirically explore how consumers update beliefs about a store's overall
expensiveness. They estimate a learning model of store price image (SPI) formation with the …