Technology is transforming the marketing function in many ways, and this transformation is particularly apparent for information goods such as movies where digital technologies …
The authors empirically explore how consumers update beliefs about a store's overall expensiveness. They estimate a learning model of store price image (SPI) formation with the …
AS Mattila, Y Gao - International Journal of Revenue …, 2016 - inderscienceonline.com
Pricing in the hospitality industry is significantly different from pricing in the traditional consumer goods market. This paper focuses on price framing and customer reactions to …
An electronic commerce marketing channel is fully mediated by information technology, stripping away much of a product's physical informational cues, and creating information …
L Hu, HL Ma, L Wang, Y Liu - Transportation Research Part E: Logistics and …, 2023 - Elsevier
E-commerce platforms commonly offer price discounts as a loyalty benefit for fee-based members. Some of them disclose the member-only discount, while others strategically hide …
Purpose–In the mainstream normative pricing literature, value assessment is virtually non- existent. Although the resource-based literature recognizes that pricing is a competence …
From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying …
X Li, KJ Li - Manufacturing & Service Operations …, 2023 - pubsonline.informs.org
Problem definition: Firms heavily invest in big data technologies to collect consumer data and infer consumer preferences for price discrimination. However, consumers can use …
W Xu, Y Cao, R Chen - Decision Support Systems, 2024 - Elsevier
Insufficient sales prediction easily leads to the untimely dispatch of supply and causes inventory problems, resulting in a loss of profits for merchants. Previous sales prediction …