Pricing and content development for online media platforms regarding consumer homing choices

CH Wu, YY Chiu - European Journal of Operational Research, 2023 - Elsevier
With the rise of online media platforms, intensified competition has forced platforms to
develop their content and even to cooperate with rival platforms. It is worth exploring the …

Pricing strategy of competing media platforms

W Amaldoss, J Du, W Shin - Marketing Science, 2024 - pubsonline.informs.org
Media platforms generate revenue by bringing consumers and advertisers together.
Although advertisers like to promote their services and products to consumers, consumers …

Media platforms' content provision strategies and sources of profits

W Amaldoss, J Du, W Shin - Marketing Science, 2021 - pubsonline.informs.org
Some media platforms earn their profits from both consumers and advertisers (eg, Spotify,
Hulu), whereas others earn their profits from either advertisers only (eg, Jango, Tubi) or …

Pricing and Product-bundling Strategies for E-commerce Platforms with Competition

X Lin, YW Zhou, W Xie, Y Zhong, B Cao - European Journal of Operational …, 2020 - Elsevier
We consider pricing and product-bundling strategies for two competing platforms with two
groups of agents, customers and sellers (independent content developers). In this paper …

Exclusivity and control

A Hagiu, RS Lee - Journal of Economics & Management …, 2011 - Wiley Online Library
We model competition between content distributors (platforms) for content providers, and
show that whether or not content is exclusive or “multihomes” depends crucially on whether …

How can we make a socially optimal large-scale media platform? Analysis of a monopolistic Internet media platform using two-sided market theory

S Kim - Telecommunications Policy, 2016 - Elsevier
Monopolistic media platforms (MMPs) are increasingly prominent in the global Internet
media industry due to the lock-in effect of the network economy. A MMP is capable of …

Digital platform compatibility strategies in platform co-opetition

H Liu, R Amit, H Qiao, S Wang - Journal of Business Research, 2024 - Elsevier
Many digital platform firms cooperate and compete with rivals simultaneously by offering
complementary products of their digital platform to rivals. We develop a game-theoretic …

What drives a platform's strategy? Usage, membership, and competition effects

C Panico, C Cennamo - Academy of Management Proceedings, 2015 - journals.aom.org
The value of a two-sided platform to buyers depends critically on the variety of
complementary products available for it, and on their quality. The platform can choose the …

Multihoming in two-sided markets: An empirical inquiry in the video game console industry

V Landsman, S Stremersch - Journal of Marketing, 2011 - journals.sagepub.com
Two-sided markets are composed of platform owners and two distinct user networks that
either buy or sell applications for the platform. The authors focus on multihoming—the …

Optimal price/advertising menus for two-sided media platforms

L DeValve, S Pekeč - Operations Research, 2022 - pubsonline.informs.org
We consider ad-supported media platforms with incomplete information about the disutility
consumers' experience from exposure to advertising. We characterize the platform's optimal …