Media platforms generate revenue by bringing consumers and advertisers together. Although advertisers like to promote their services and products to consumers, consumers …
Some media platforms earn their profits from both consumers and advertisers (eg, Spotify, Hulu), whereas others earn their profits from either advertisers only (eg, Jango, Tubi) or …
X Lin, YW Zhou, W Xie, Y Zhong, B Cao - European Journal of Operational …, 2020 - Elsevier
We consider pricing and product-bundling strategies for two competing platforms with two groups of agents, customers and sellers (independent content developers). In this paper …
A Hagiu, RS Lee - Journal of Economics & Management …, 2011 - Wiley Online Library
We model competition between content distributors (platforms) for content providers, and show that whether or not content is exclusive or “multihomes” depends crucially on whether …
S Kim - Telecommunications Policy, 2016 - Elsevier
Monopolistic media platforms (MMPs) are increasingly prominent in the global Internet media industry due to the lock-in effect of the network economy. A MMP is capable of …
H Liu, R Amit, H Qiao, S Wang - Journal of Business Research, 2024 - Elsevier
Many digital platform firms cooperate and compete with rivals simultaneously by offering complementary products of their digital platform to rivals. We develop a game-theoretic …
C Panico, C Cennamo - Academy of Management Proceedings, 2015 - journals.aom.org
The value of a two-sided platform to buyers depends critically on the variety of complementary products available for it, and on their quality. The platform can choose the …
Two-sided markets are composed of platform owners and two distinct user networks that either buy or sell applications for the platform. The authors focus on multihoming—the …
L DeValve, S Pekeč - Operations Research, 2022 - pubsonline.informs.org
We consider ad-supported media platforms with incomplete information about the disutility consumers' experience from exposure to advertising. We characterize the platform's optimal …