The objective of this study is to examine and analyze the direct influence of social media
adoption and dynamic capabilities in increasing SMEs performance. It also considers market …

This study aims to determine whether using social media such as TikTok, Instagram, and
Facebook can improve the performance of MSMEs if innovation capability is used effectively …

The way innovation increases SME survivalperformance in dynamic competitive
environmentsremains ambiguous. The purpose of this research is toidentify the perceived …

Social media has facilitated many people on following healthy lifestyle trend. Consequently,
those involved in the food industry should be able to see this as an opportunity to improve …

At this time, SMEs are required to understand and study technological developments in
adopting social media to improve business performance. In practice, social media adoption …

Technology has been growing rapidly recently. The close relationship and dependence
between humans and social media, becomes an opportunity for companies to market their …

The goal of this study was to ascertain the impact of market orientation and social media
marketing on the efficiency of the culinary MSMEs in Makassar. 40 respondents make up the …

Companies that want to survive in the era of information technology disruption characterized
by hyperconnected business operations must quickly adopt social media technology. The …

The role of social media has changed both producer and consumer behaviour worldwide. It
connects businesses and customers to communicate with each other seamlessly. Social …

The purpose of this paper is to investigate whether the entrepreneurial orientation (EO)
provides a mediation effect on the relationship between the use of social media and both …