Purpose This paper aims to examine the interconnection between marketing and
entrepreneurship among small and medium scale enterprises in emerging markets …

Purpose: The prominence of entrepreneurial marketing (EM) as the practice of exploiting
market opportunities is becoming increasingly important to Small and Medium-sized …

Small and Medium Enterprises (SMEs) are renowned as the engine of economic
development in both developed and developing regions in the era of economic …

Entrepreneurial marketing practices and competitive advantage of small and medium size
enterprises in Enugu State was studied to examine the effect of entrepreneurial marketing …

Purpose The purpose of this research paper is to study the relationship between
entrepreneurial marketing strategy (EMS), institutional environment (IE) and business …

This paper took a critical appraisal of the Micro, Small and Medium Enterprises (MSMEs) in
Nigeria. The major focus of this work was to expatiate on the growth, challenges and …

In Nigeria, many small and medium enterprises (SMEs) go moribund despite the efforts of
government and other supportive agents. There is a dearth of entrepreneurial marketing …

Purpose: This study aimed at examining the effect of entrepreneurial marketing on SMEs
growth in the post-Covid-19 Era in Awka Anambra State Nigeria. Research methodology …

Purpose–The purpose of this paper is to explore the importance that successful
entrepreneurs in Mauritius attach to marketing in operating their business and how …

Entrepreneurial marketing is a non-conventional marketing technique that provides
business owners a method to successfully operate their business with limited resources. The …