 e model of startups has as characteristic generate an innovative business and prospects
for quick returns, which imposes new forms of interaction with the market. Another cut is in …

This thesis is focused on explaining social media, how and why the startups in Oulu use
social media for. This thesis has practical and first hand data and information about how the …

Electronic commerce refers to the aspects of online business that involve exchanges
between customers, business partners and suppliers. Electronic commerce has increased …

Small Businesses give a significant impulse to economic growth and development of each
country. The business environment today is changing faster than ever thanks to advanced …

Social media technologies provide opportunities for innovation management and
entrepreneurship and have a big impact on how businesses develop nowadays. By studying …

The article examines the startup ecosystem and identifies its characteristics which determine
the effectiveness and success of startups-the main producing elements of the system. The …

In recent years the adoption of ICT by small enterprises has been growing thanks to prices
reduction, diffusion of digital services in SaaS modality, cloud computing and ICT …

SMEs embrace SMM due to its simplicity, cost-effectiveness, and efficacy, fostering
innovation and responsiveness to customer demands. SMM plays a pivotal role in fortifying …

Since entrepreneurs are an important driving force of economic growth, researchers should
be helpful in developing greater strategic insight into innovation technology for this group …

The relevance of the research topic lies in the necessity to use social networks as innovative
tools of marketing communications. A wide audience and the ability to segment the market …