Chinese food is one of the three most popular ethnic foods in the United States (US).
However, relative little research attention has been paid to this segment, especially in the …

The purpose of this study was to provide empirical information necessary for filling some
gaps in the extant literature on Chinese restaurant service quality in a US setting. Using a …

The purpose of this study is to provide an appropriate approach for Japanese restaurant
operators to identify the wants and needs of their American customers, and thereby assist …

Purpose of this paper is to report on an investigation of the expected and perceived service
quality at “all you can eat” restaurants in southern Taiwan. The findings of this study …

Purpose–The purpose of this study is to investigate the antecedent roles of the Chinese
cultural values of “face” and “harmony” in influencing customer satisfaction/loyalty, and the …

The intensely competitive environment existing in the restaurant sector makes it vital for firms
to achieve customer satisfaction in order to survive in the long term. Obtaining customer …

This study investigates American customers' perceptions of Chinese restaurants in the US,
using the Importance–Performance Analysis (IPA) approach. This study also examines …

With the growing popularity and consumption of Chinese cuisine, it is crucial for
restaurateurs to acquire knowledge of consumer expectations and dining satisfaction. The …

Increasingly, Americans are consuming the cuisine of other cultures. Is this an indication that
globalization is having an effect on our eating habits? Are Americans embracing and …

The purpose of this study is to evaluate the roles of perceived value, customer satisfaction,
and affective commitment as they mediate the effect of service quality on customer loyalty at …