Relevance of social media in marketing and advertising

S Husain, A Ghufran, DS Chaubey - Splint International Journal …, 2016 - indianjournals.com
The social media has witnessed an exponential growth in the new millennium. n the present
information age the social media marketing has become a part of doing business. Marketing …

Effects of social media on cosmetic brands

KJ Binwani, JSY Ho - Khusboo, JB & Ho, JSY (2019). Effects of …, 2019 - papers.ssrn.com
Social media has become an increasingly important platform for brands in order to
showcase their products. The social media posts can reach a wide range of potential …

[PDF][PDF] Social media marketing

M Saravanakumar, T SuganthaLakshmi - Life science journal, 2012 - lifesciencesite.com
During different time era's different methods of communications has developed and changed
the day by day life. Social media has become the method of statement in the 21't century …

Fashion marketing trends in social media and sustainability in fashion management

KH Kim, EY Kim - Journal of Business Research, 2020 - Elsevier
'Social media'and 'sustainability'are the mainstream of successful fashion business and
management. As media technologies advance, social media is becoming an integral part of …

Using social media marketing in the digital era: A necessity or a choice

MT Khanom - International Journal of Research in Business and …, 2023 - ssbfnet.com
Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

The impact of social media on fashion industry: Empirical investigation from Karachiites

N Ahmad, A Salman, R Ashiq - Journal of resources development …, 2015 - papers.ssrn.com
This study is an attempt to investigate the impact of social media on fashion industry as
social media is getting very much in and within the past decade a remarkable development …

Social Media as a Promotional Tool in the Fashion Industry: A Case Study on Meta Platforms Inc.

K Madhura, N Panakaje - International Journal of Case Studies in …, 2022 - supublication.com
Purpose: With the tremendous growth of the online platform, several individuals now use
social media to run their businesses, which is one of the most powerful platforms on the …

Evaluating the impact of social media on traditional marketing

T Nekatibeb - 2012 - theseus.fi
Social media is an emerging phenomenon in business marketing and public relations (PR).
Even though the speed of adaptability of social media as a marketing and PR tool by …

[HTML][HTML] The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry

SN Chowdhury, MO Faruque, S Sharmin… - Open Journal of …, 2024 - scirp.org
It is essential to conduct research in the field of “The Impact of Social Media Marketing on
Consumer Behavior,” particularly in the fast-paced and competitive environment of the …

The impact of social media in marketing management

G Baghaturia, M Johnson - Journal of Business, 2014 - jb.ibsu.edu.ge
The advent of the social media has brought about tremendous changes and advancement in
the marketing process and has made it much better on the one hand and much worse on the …