Despite research contending that marketing is a pivotal factor in small business success,
many small business owners continue to underutilize low-cost marketing options available …

Marketing researchers and practitioners show significant interest in understanding the
opportunities and usage of the phenomenon of social media and its usage in marketing …

A few years ago, there was no way of foreseeing the impact that social media would have on
the hospitality industry. In 2018, 2.3 billion people were active on social media, and that …

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In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

Purpose Digital technologies and social media have improved the connectivity and
collaboration between firms and customers in all sectors. However, in the luxury sector, the …

Social media is a phenomenon that has transformed the interaction and communication of
individuals throughout the world. Especially, social networking websites are very popular …

The importance of social media is evident, as millions of people use it to connect with others,
share content and discuss different topics. Although it is clear that social media is powerful …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …