Social media is a great way to foster a personal relationship between a brand and its
followers. With over 400 million users and 80 million posts per day, Instagram has become …

Social media has introduced a unique aspect to marketing strategy, where once companies
dictated what was said about their brands to a passive audience, consumers have now …

Consumer is the basic foundation of every business. What consumer seeks, thinks, prefers
and buys is of great importance to marketers to know and study the buying behavior of …

From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social
media is omnipresent. We no longer go to the news, news finds us; we no longer visit …

Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

Internet based life showcasing has become the most dominant mode for organizations trying
to contact their possibilities and clients. The example tallied 220 respondents and from the …

This chapter explains the overview of social media; the perspectives of social media
marketing; social media and communication management; social media competence and …

Social networking sites is used as a colossal for all social media and computer-mediated
communication. The objective of this paper is to discuss about the factors that determine …

Malaysian companies have been using social media as a major platform for marketing their
products or services. This trend is shared and preferred by various companies to interact …