Social media, which are based on web-based, mobile based or cloud based technologies
have created wonders as far as accessibility is concerned. For decades in hospitality …

In the digital era, marketing trends have undergone a significant transformation. A brand-
new marketing channel that businesses are using to reach out to customers is social media …

Due to the current debate on the positives and negatives of social media, most of the
organizations are in an unclear state regarding the adoption of social media. Therefore, the …

The fashion industry, like most business in general, has been heavily impacted in recent
years by the introduction of online social media. Social media has changed the way in which …

Today in the rapidly moving world scenario, we can see 'Change'in every moment. With the
upgradations of new technologies, use of Android phone, I-Phone, I-Pad, etc., people's …

Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

Since Internet usage has been increasing so much in the last 15 years, and particularly in
the last 10 years, many companies have found new possibilities to promote their products …

Social media is a group of Internet-based applications that allows individuals to create,
collaborate, and share content with one another. Practitioners can realize social media's …

In recent years numerous articles are written about the characteristics and topographies of
social media. Some of the previous researches have examined the popularity of social …

Social media is the new buzz area in marketing that has businesses, organizations and
brands jumping to create news; make friends, connections and followers; and build …