The new “internet sensation” social media marketing has considerably influenced the world
of marketing. Introduction of various new tools and the tremendous increase of the internet …

Introduction. Social media is a network that allows information to be shared globally with
millions of users. It is a platform that is primarily used for entertainment but lately, the trend …

Social media's acceptance rate has been increasing day by day. All kinds of business are
adopting social media as crucial tool for implementing business and marketing strategies …

Social media marketing plays an important role for the food and beverages industry either
new or existing companies. The main objective of this study is to determine the factors …

Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and
has not yet utilized digital marketing optimally. The purpose of this article is to identify the …