The current business environment is characterized by high competition between companies
as well as global challenges and growing technological progress. Businesses must …

The aim of the paper is based on detailed analysis of literary sources and carried out
research to develop a model development and implementation of innovation strategy in the …

In his work, a prominent Czech expert on innovations,(Valenta, 2001), reached the
conclusion that current tougher and tougher competition, globalization of production and …

In the conditions of globalization, enterprises are oriented towards a new approach to
businessdoing, which implies and highlights the significance of innovations, by which they …

The main aim of the paper is to create a model of the key elements affecting the use of
innovation in marketing management on base of detailed analysis of literature and …

Purpose: The purpose of this work is to presents the concept of innovation and its function in
an enterprise. The sources and types of innovations have been described in this work …

First of all, for creating competitive advantages of Kazakhstan enterprises in markets with
high competition it is necessary to rethink the scope and role of marketing in management …

Today, any organization--regardless of the type of activity--must be prepared to face radical
and continues changes, innovation becoming a condition of survival in a globalized market …

Abstract LENDEL, V., VARMUS, M.: Identification of the main problems of implementing the
innovation strategy in Slovak businesses. Acta univ. agric. et silvic. Mendel. Brun., 2012, LX …

The new economy is greatly determined by the globalization process, radical and frequent
changes, as well as the growing importance of knowledge application through the …