The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …

The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

Due to the more effective use of social media tools and the further advancement of the
internet, marketing efforts of brands have nowadays become more personal, fun, attractive …

The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …

Today about 2 billion people are on social media. This made social media a community of 2
billion people. This revolutionized medium of communication and marketing for the brands …

The research is aimed to understand the influence of social media in marketing on brand
awareness, which in the end influences purchase intention in the fashion industry. It uses a …

Building and maintaining brand loyalty are one of the central themes of research for
marketers for a very long time. Marketers have utilized various means to maintain the brand …

Social media has become the modus operandi of the 21st century. Building on the
foundation of Web 2.0, social media applications have facilitated unprecedented growth in …

Özet Bu araştırmanın amacı, sosyal medya pazarlama aktivitelerinin marka bilinirliğine,
marka imajına ve marka sadakatine etkisini incelemektir. Buna ek olarak, araştırmada …