While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …

Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

A growing body of evidence indicates that implementing artificial intelligence (AI) at scale
can improve market performance in B2B settings by accelerating decision-making process …

Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …

Purpose Although the value of artificial intelligence (AI) has been acknowledged by
companies, the literature shows challenges concerning AI-enabled business-to-business …

Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …

Abstract Digitalization, artificial intelligence (AI), and social action are critical concepts in
business-to-business (B2B) marketing. In this article, we provide a conceptual overview of …

Artificial intelligence has the potential to greatly improve the existing economy's efficiency. It
might, however, have a more profound impact by serving as a brand-new, all-purpose …

This study delves into a firm's artificial intelligence (AI) adoption intensity, exploring both its
antecedents and consequences. The authors posit that technological opportunism, top …