Purpose The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

Purpose–Considering the lack of understanding of the mobile applications (mobile apps)
market and low usage rates among Malaysians, Unified Theory of Acceptance and Use of …

Purpose Due to fierce competition in the mobile retailing market, it is desirable to identify the
success factors driving consumers to reuse a mobile shopping application. This research …

The rapid growth of smartphone industry motivates companies to emphasize more on the
elements of customers' experiential value in the process of promoting their products and …

Purpose This study aims to integrate the perspectives offered by TAM and related models,
respectively, the theory of values, to examine the impact of branded mobile shopping apps …

Purpose–Considering the lack of understanding of the mobile applications (mobile apps)
market and low usage rates among students in Malaysia, Unified Theory of Acceptance and …

This study aims to understand the intention among young adult Malaysian consumers to
shop via mobile shopping apps. Utilizing the Unified Theory of Acceptance and Use of …

With the widespread popularity of smartphone and tablet devices, consumers' demands for
mobile application (App) also rockets rapidly nowadays. According to Flurry's survey, nearly …

This study investigates how technology acceptance model (TAM) factors and social factors
determine customer purchase intention. Although previous studies on mobile apps have …

Purpose-This paper aims to identify factors that influence the users' word-of-mouth intention
(WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model …