The number of active social media users as of January 2024 reached 5.03 billion,
accounting for 62% of the global population and growing consistently Year Over Year (YoY) …

The number of active social media users as of 2022 is estimated at 4.62 billion, accounting
for 58% of the global population and registering rapid growth. This growth can be attributed …

Social media is becoming more and more popular as a medium for marketing and
promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as …

Today, we are in 21st century and people do not find time to come and interact with each
other. Social media helps in connecting themselves with social networking sites through …

Social media has incurred changes that can be seen in developing new customer centric
strategies, objectives, and goals, to realigning operations to meet the constantly changing …

Human beings are increasingly social, and the growth of social media is a function of
increased urbanisation, internet penetration, and digitisation, which have witnessed an …

As the world continues to go digital, the business sector has not been left behind in utilising
the digital space. For a long time, social media has been seen as an entertainment and …

Organizations worldwide are becoming more interested in utilizing social media applications
to enhance their marketing capabilities. One of the main fruits of integrating social media …

Two decades into the evolution of social media and its full-fledged use by businesses, two
significant things are apparent. First, for most businesses in any industry, the use of social …

This paper presents a formative measurement model for Social CRM technology use from
an organizational perspective. The current literature measures the usage of Social Media …