Redefining modern marketing: an analysis of AI and NLP's influence on consumer engagement, strategy, and beyond

M Kamal, AS Himel - Eigenpub Review of Science and …, 2023 - studies.eigenpub.com
In modern marketing, the introduction of artificial intelligence (AI) and natural language
processing (NLP) technologies has been nothing short of revolutionary. This research article …

Unveiling the synergy: exploring the intersection of AI and NLP in redefining modern marketing for enhanced consumer engagement and strategy optimization

NA Vuong, TT Mai - Quarterly Journal of Emerging Technologies and …, 2023 - vectoral.org
This research paper embarks on a thorough examination of the intricate convergence
between Artificial Intelligence (AI) and Natural Language Processing (NLP) within the …

[图书][B] The future of Artificial Intelligence in Digital Marketing: The next big technological break

M Johnsen - 2017 - books.google.com
The Future of Artificial Intelligence in Digital Marketing" is a meticulously crafted research
book designed to cater to higher education enthusiasts. Within its pages lies a treasure trove …

Integration of natural language processing, self-service platforms, predictive maintenance, and prescriptive analytics for cost reduction, personalization, and real-time …

MR Khatri - International Journal of Information and …, 2023 - publications.dlpress.org
Businesses are constantly seeking innovative ways to improve customer service and
operational efficiency. Natural Language Processing (NLP) and Artificial Intelligence (AI) …

The role of AI in marketing personalization: A theoretical exploration of consumer engagement strategies

SO Babatunde, OA Odejide, TE Edunjobi… - International Journal of …, 2024 - fepbl.com
This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …

Unlocking sales potential: How AI revolutionizes marketing strategies

KK Sharma, M Tomar, A Tadimarri - Journal of Knowledge Learning and …, 2023 - jklst.org
In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has
emerged as a transformative force, revolutionizing traditional strategies and unlocking …

Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight

S Barnes, K de Ruyter - European Journal of Marketing, 2022 - emerald.com
Artificial intelligence (AI) is rapidly transforming how consumers and businesses interact. AI
involves the use of smart technologies to perform and collaborate on tasks requiring human …

[PDF][PDF] Strategic framework for leveraging artificial intelligence in future marketing decision-making

N Hicham, H Nassera, S Karim - Journal of Intelligent …, 2023 - researchgate.net
Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

[PDF][PDF] Revolutionizing the Digital Landscape: Exploring the Integration of Artificial Intelligence in Modern Marketing Strategies

B Rathore - Eduzone: International Peer Reviewed/Refereed …, 2016 - researchgate.net
Modern marketing is one sector where artificial intelligence (AI) has become a disruptive
force. The goal of this study is to revolutionise the digital world by examining how AI is …

Artificial Intelligence in marketing

J Cannella - 2018 - keep.lib.asu.edu
Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While
interest levels regarding its applications in marketing have not yet translated into …