This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …

Social media marketing activities have been grasping considerable attention from marketers
and researchers recently, as demonstrated by more research efforts investigating these …

Building and maintaining brand loyalty are one of the central themes of research for
marketers for a very long time. Marketers have utilized various means to maintain the brand …

The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …

The enormous growth of social media has increased interest in this platform among
marketers and marketing academics. However, the previous literature has not provided a …

While about one-third of world's population is currently using social media, it has
fundamentally changed the landscape of marketing and the way product and company …

Scant evidence is available on of how social media marketing activities influence brand
equity creation and consumers' behavior towards a brand. This research explores these …

This study examines the relationship between social media marketing and brand loyalty
through brand trust. Respondents were drawn from customers of McDonald's, Malang City …

Social media is constantly changing the brand communication tools in the corporate world
by playing a significant role in how consumers learn, research and share information about …

Özet Bu araştırmanın amacı, sosyal medya pazarlama aktivitelerinin marka bilinirliğine,
marka imajına ve marka sadakatine etkisini incelemektir. Buna ek olarak, araştırmada …