Online streaming wars are intensifying. Netflix is known as the market leader in the
streaming business. However, since 2019, Netflix has been losing subscribers in the United …

Online streaming has revolutionized the way that people consume films and television. This
study will examine how Netflix and Hulu have disrupted the North American distribution …

In 2016, Netflix--with an already enormous footprint in the United States--expanded its
online streaming video service to 130 new countries, adding more than 12 million …

Netflix, a subscribe-based online movie platform was launched in 1997 by Reed Hastings.
The company began with a DVD rental store through the pay-per-rent model and monthly …

Netflix used to be a perfectly good horror movie. Company management swings a chainsaw;
investors scream and are cut to bits; audience is titillated. Now it has become one of those …

Netflix and Streaming Video is the first book to provide a comprehensive foundation for
understanding the business of subscriber-funded streaming video and its implications for the …

The role that prices play for streaming media services is yet to be comprehensively and
comparatively analysed with an international outlook. In this paper, we present results on …

That transformation—from a mail-order business to a technology company—is
revolutionizing the way millions of people watch television, but it's also proving to be a big …

Learning outcomes After completing the case, students should be able to understand: the
importance and uniqueness of the individual market and developing a suitable marketing …

Abstract The Streaming Wars are the competition between Over-The-Top online streaming
services such as Netflix, Hulu, Disney+, and HBO Max. This paper seeks to analyze the …