The era of massive data has changed the manner that customer intelligence is examined
and applied to intelligent information systems. Customer intelligence is the ability to acquire …

Enterprises have started to adopt and apply customer intelligence, which is acquired
through the support of business analytics to capitalise on big data, to optimise marketing …

The quest for customer intelligence to create value in marketing has highlighted the
significance of the research focus of this paper. Customer intelligence, which is defined as …

The digital transformation enables enterprises to mine big data for marketing intelligence on
markets, customers, products, and competitor. However, there is a lack of a comprehensive …

Recent technological advances that have already impacted corporate operations include the
internet of things, big data analytics, and artificial intelligence, to name just a few. Artificial …

Companies require understanding the needs, wants, and preferences of customers and
generating relevant customer insights to serve them well. Customer insights can be …

Big data analytics is rising machinery which has become a conventional market widely
affected by corporate firms in order to simplify data that help in decision making. Big data …

Nowadays, customers demand faster customer service, and expect that organizations know
them and provide appropriate services and recommendations for products quickly. Many …

The consumer is ultimately the key determinant of success of an organization. The need for
an in-depth and objective understanding of the consumers, therefore, in terms of what runs …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …