En la actualidad, existen una gran cantidad de organizaciones compitiendo entre ellas y
resulta imprescindible el uso de la tecnología para generar un mayor impacto en los …

En la actualidad, crear valor agregado y alcanzar nuevas experiencias para el consumidor,
potenciadas con inteligencia artificial (IA) se ha convertido en un determinante que puede …

En estos días ya no es inusual hablar de marketing, y que es lo que conlleva el empleo del
mismo dentro de las organizaciones, sabemos que se ocupa de cada interacción posible …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

Recent research in the marketing literature has explored the use of artificial intelligence in
harnessing consumer information, providing researchers and businesses with strategic …

Artificial intelligence can be defined as the simulation of human intelligence processes by
machines, which ranges across capabilities such as voice/image recognition, decision …

Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital
transformation by enhancing processes, accelerating growth, and transforming the business …

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing
practice. It raises ethical concerns regarding customer prioritization, market share …

Since the industrial revolution, significant advancements in technological innovation have
resulted in the transformation of numerous manual tasks and processes that had existed for …

It is important to implement artificial intelligence (AI) because it can simplify and solve
complex problems faster than humans. Because AI learns about people and their behavior …