This article focusses on the exciting and Due to the emerging trends association between
digital marketing and artificial intelligence (AI). Even while proposing, the techniques of AI …

Purpose The purpose of this paper is to explore the various application of artificial
intelligence (AI) to social media and digital advertising professionals and agencies to …

The last decade has shown rapid development in the information technology and its
application. This has helped changed the way we look at the world as well as the way …

This study explores the role of artificial intelligence (AI) in digital marketing strategy and its
benefits. AI is a technology that enables computers or machines to process information and …

Internet of Things (IoT), Blockchain, Data Analytics, Artificial Intelligence, and Machine
Learning have revolutionized the way businesses run. AI, the most recent of these disruptive …

The role of artificial intelligence (AI) with the future of marketing in this article were to study
about digital marketing trends, the role between artificial intelligence and digital marketing …

Introduction–Current study examines the relationship between Digital Advertising (DA) and
Artificial Intelligence (AI) and their impact on creating a suitable Marketing Strategy (MS) for …

This report highlights the role of AI in digital marketing to change consumer behaviour. It
relates the technical aspects of modern technology with digital marketing and their use …

This chapter dives deep into the concepts of artificial intelligence (AI) and presents
extensively studied facts on ongoing trends in marketing. In this fast-changing digital era …

Digital marketing includes a combination of marketing activity and implication of computer
science to optimise the activity of advertisement and sales generation. In this study a …