Artificial Intelligence (AI) is ornamental to the strategic decisions of consumers and its
competitive nature and has rapidly transformed the dynamics of the emerging digital world …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

This study explores the role of artificial intelligence (AI) in digital marketing strategy and its
benefits. AI is a technology that enables computers or machines to process information and …

In the era of digital transformation driven by disruptive technologies, organizations are
striving to overcome challenges and enhance customer value through innovative solutions …

In today's rapidly evolving landscape, AI has become an indispensable tool for
organizations seeking to enhance their understanding of customers, boost productivity, and …

Introduction-Digital marketing, as a true area of marketing science, has succeeded to add
value to firms and improve customer engagement through electronic services. With the …

Artificial Intelligence (AI) techniques are applied for customer data and that can be analyzed
to anticipate customer behaviour. The AI, the big data and advanced analytics techniques …

The digital transformation led by disruptive technologies can help organizations address
numerous challenges and deliver better customer value through innovative technologies in …

This report highlights the role of AI in digital marketing to change consumer behaviour. It
relates the technical aspects of modern technology with digital marketing and their use …

The purpose of the current study paper is to provide a review of earlier studies that have
examined the crucial role of artificial intelligence (AI) in digital marketing. AI has become a …